Performance Max Campaign Services

Reach More Customers Across Google With One Smart Campaign

Your customers don't use Google in just one way.

They search, watch videos, browse websites, discover products, use apps, and explore Google Maps.

Performance Max helps businesses reach potential customers across multiple Google channels through a single campaign.

At Digital Reach, we create and manage Performance Max campaigns around your business goals, audience, budget, and conversion data.

What Is Performance Max?

Performance Max is a Google Ads campaign type designed to help businesses reach customers across Google's advertising channels from one campaign.

Depending on the campaign and business setup, your ads can reach people across places such as:

• Google Search
• YouTube
• Display
• Discover
• Gmail
• Google Maps
• Google Shopping

Google uses automation and machine learning to help determine where and when ads may be shown based on your campaign goal and available signals.

Our role is to provide the right strategy, assets, targeting signals, tracking, and ongoing optimisation.

Why Use Performance Max?

Customers can discover your business in different ways.

One person may search Google.

Another may watch YouTube.

Someone else may discover your product through Shopping.

Performance Max allows you to reach potential customers across these different Google experiences without creating a completely separate campaign for every channel.

It can help you:

• Reach new customers
• Generate leads
• Increase online sales
• Promote products
• Expand your Google Ads reach
• Use multiple Google channels
• Test different audience opportunities
• Optimise toward conversions

How Performance Max Works

A Performance Max campaign brings several important elements together:

Your Goal

What do you want customers to do?

Your Audience Signals

Who are your potential customers?

Your Creative Assets

What images, videos, headlines, descriptions, and other assets should Google use?

Your Website or Product Feed

Where should customers go after interacting with your ad?

Your Conversion Data

What actions are valuable to your business?

Google then uses its automated systems to find opportunities across its available channels.

Our Performance Max Services

Campaign Strategy

We first understand your business, products or services, audience, goals, and available budget.

Campaign Setup

We configure the campaign according to your advertising objective and business requirements.

Audience Signals

We provide relevant audience information and signals to help guide Google's automated targeting.

Creative Assets

We help plan and prepare relevant headlines, descriptions, images, videos, and other assets required for the campaign.

Conversion Tracking

We review or set up conversion tracking so the campaign has useful data to work with.

Product Feed Management

For e-commerce campaigns, we can review product information and help ensure the feed is properly prepared.

Budget & Bidding

We help determine a suitable budget and bidding approach based on your campaign goal and available data.

Campaign Optimisation

We regularly review campaign performance and make changes where appropriate.

Performance Reporting

We provide clear reports covering important campaign metrics and trends.

Performance Max for Lead Generation

If your business sells services rather than products, Performance Max can be used to support lead generation.

Potential actions can include:

• Form submissions
• Phone calls
• Enquiries
• Bookings
• Quote requests
• Other valuable website actions

The quality of the campaign depends heavily on accurate conversion tracking and a clear understanding of what counts as a valuable lead.

Performance Max for E-commerce

For online stores, Performance Max can be used to promote products across Google's advertising ecosystem.

Campaign performance can be influenced by:

• Product feed quality
• Product titles
• Product images
• Pricing
• Product availability
• Conversion tracking
• Campaign goals
• Audience signals
• Website experience

This is why we look beyond simply turning on a campaign.

What We Focus On

Clear Goals

We define what the campaign should achieve before spending begins.

Good Conversion Data

Google's automation needs useful information. We make sure important customer actions are properly tracked wherever possible.

Strong Creative Assets

We provide relevant messaging and creative assets that give Google different options to use across its channels.

Relevant Audience Signals

Audience signals can help guide the campaign toward people who may be more relevant to your business.

Regular Monitoring

Automation doesn't mean ignoring the campaign. We review performance and look for areas that need attention.

What We Can Manage

Our Performance Max service can include:

• Campaign planning
• Account and campaign setup
• Goal selection
• Audience research
• Audience signals
• Keyword and search intent research
• Creative asset planning
• Headlines and descriptions
• Image recommendations
• Video asset recommendations
• Product feed review
• Conversion tracking
• Budget planning
• Bidding strategy
• Campaign monitoring
• Performance analysis
• Campaign optimisation
• Reporting

Performance Max Around Your Budget

There is no single budget that works for every business.

Your campaign budget can depend on:

• Business goals
• Industry
• Competition
• Target audience
• Product or service
• Customer value
• Conversion volume
• Available budget

At Digital Reach, we help create a practical campaign structure based on your business and budget rather than recommending the same budget for everyone.

Is Performance Max Right for Your Business?

It may be worth considering if you want to:

• Generate leads
• Increase e-commerce sales
• Promote products
• Reach customers across Google
• Expand beyond traditional Search Ads
• Use Google's automated campaign optimisation
• Combine multiple Google advertising channels

The right campaign type depends on your business, goals, data, and advertising strategy.

Why Choose Digital Reach?

Strategy Before Automation

Automation works best when it has a clear goal and useful inputs. We focus on the strategy behind the campaign.

Conversion-Focused

We pay attention to the actions that actually matter to your business, not just clicks and impressions.

Budget-Conscious

We help businesses use their advertising budget carefully and monitor where it is being spent.

Ongoing Optimisation

We regularly review campaign data and make adjustments based on performance.

Clear Reporting

We explain campaign performance in simple terms so you know what is happening with your advertising.